Posted ByjagdeeshReviews mirror the satisfaction level of the customers which, in turn, attract more customers. This is what reviews do. Reviews have replaced the need of marketing tricks to woo the customers. Written reviews have started showing their influence by either making or destroying mindset of the customers. Marketing is all about setting the mind of the target customers. Have a look how these reviews can do wonder as free marketing tipsfor online sellers:
1. Put comprehensive review on your website: A review written in favour will surely convince customers to go for buying the particular product. Obviously, they don’t have any other mean to check the quality and content of the products. So, it’s a wise idea to add a review with the product/ service so that anyone can learn ‘all about’ through it. This is a comprehensive analysis of the seller. Customers give feedback at the bottom of each submission on the website. These reviews are the voice of the customers. Are they inflicted or benefitting, this fact can be extracted from them. So, it’s an excellent marketing trick to occupy space for reviews. It will work more like mouth publicity if a product gets positive reviews in galore through this marketing tip.
2. Highlight good reviews as testimonials: Satisfied customers open their heart in positive reviews. These can be outstanding marketing strategies for starter-ups as well as established ones which highlight what are your high points. You can flash them in quotes at the banner of your websites as testimonies. These will showcase trust of the customers which will add on more loyal ones to the hierarchy of your loyal customers. Or, you can have a social sharing which can fetch maximum of likes as positive review about your product. Review Wignet is an effect tool which can be put on the homepage of your website at footer or header. Under this, customers will give rating in stars, total number of reviews and positive reviews.
3. Politely deal with any bad reviews: Along with positive reviews, customers send negative reviews as well. Take it as a chance to highlight your error in positive way. Try to resolve the complaint. Call the politeness in response to the negative review and try to satisfy the unsatisfied one through personalized email or response. Ask for feedback until he/she gets satisfied. You will instantly get notice of all for whatever you resolved through those reviews on ecommerce websites.
4. Be honest and transparent with your work: Be transparent. Try to bring upfront the weakness of your product/service. Write review smartly so that your transparency would become the attention seeker while the negative points get faded away. It would be no less than a pleasant surprise for the customers who would be charmed by this wonderful marketing trick.
5. Take every review seriously: Negligence has horrific consequences. Be a politician and try to forward ‘Thanks’ message as the return gift of positive review. This will enhance engagement and the traffic will fetch more customers. Customer-centric reviews paid off rewards.